A serendipitous meeting while riding the tube in 1988 transformed the trajectory of a young Ghanaian immigrant to Britain. Discovered for modeling, Edward Enninful was swiftly pulled into the city's buzzing 1990s cultural landscape, progressing from mannequin to stylist and, while still a teenager, becoming the style editor of the iconic i-D.
"That era was the zenith of the Britart scene – Jay Jopling, Tracey Emin. I encountered Kate Moss at a casting," he remembers. "Then Naomi Campbell for a cover, and I understood we’d be close. We all socialised across disciplines. Friday became Saturday into Sunday. I yearn for that spontaneity."
While Enninful may seem sentimental, he is in good company. Lately, a longing look back of the 1990s has become pervasive. But since that time, Enninful feels a noticeable regression. "In my view, we’re less accepting now than we were in the 90s," he remarks. "This isn't just this country – it’s a global phenomenon."
This change is increasingly evident: the resurgence of far-right politics, the backlash against social awareness, and the reinforcement of traditional beauty standards. Replacing the optimism of the previous decade, today a more divisive political personality looms as a possible leader. Furthermore, the Union Jack, once an symbol of cultural optimism, has become contentious again.
According to Enninful, the solution has always been to celebrate culture in all its variety. This was the core philosophy behind his seminal issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, showcasing a diverse array of cultural icons from literature.
"Individuals with a platform should use it," he asserts, explaining those publishing choices. "Everyone talks about immigration; I would not be in this position if Britain hadn't been a open country, if it refused my family a home and an education. That’s the Britain I cherished. I hope this moment will fade."
He draws solace in the next generation: "They’re much more aware than we were. They analyse unconscious bias – I didn't even know what that was."
His formative years would define a groundbreaking career marked by boldness and inclusivity. Enninful broke barriers as the first man, first Black editor, first openly gay person, and first disabled gay man of colour to lead at British Vogue. His leadership featured landmark covers showcasing Black models, curvy models, an octogenarian, and individuals from all walks of life. Significantly, sales increased.
"Ignoring huge sections of the population, it’s not just that you’re not being inclusive – it’s a poor strategy," he explains.
He has established his agency EE72 and its flagship publication, 72, his premier initiative since departing his former post. He says he wants to continue being a "innovator".
"I’ve always questioned the conventional wisdom. I was born and raised in a place where Black professionals were the norm – the doctors, the lawyers, the leader. Then we came to England, with nothing, and I found myself on the margins. I was painfully reserved. My teachers said I’d never amount to anything. Me and my brothers were stopped by the police the suspicion laws … all that gave me a dual identity between worlds."
In contrast to the popular image of fashion editors as brash and temperamental, Enninful is calm and radiates serenity. His journey has involved challenges, including well-documented battles with depression and substance use.
He has also endured significant health issues, having had multiple operations on his eyes, now leaving him with limited vision. "I was in such a dark place for two years, not working, terrified I was going to lose my sight. It’s like PTSD; you just exist in a state of dread 24/7. I vowed, if this ever is over, I’m just going to do everything that I was so fearful to do. I’m not going to confine myself to just being an editor or a figure in fashion."
This determination to fit into a box has propelled him outside the realm that established him. He is now putting together a significant 1990s exhibition at Tate Britain, bringing together work by a roster of defining artists and photographers from the era. The show, he notes, aims to capture the decade's creative cross-pollination – and give platform to those who weren't given a spotlight at the time.
"Institutions didn't always celebrate the right artists because they lacked the expected background," he comments.
This project itself functions with a different approach, forgoing traditional advertising in favour of creative collaborations. "We ask, what can we create collaboratively? Is it an experience, a series? The magazine is part of a larger creative platform."
Now, Enninful operates as one of the world's most respected industry leaders. His story, he feels, is a proof to the power of pursuing your passions.
How would the younger Edward react to the Edward of today? He chuckles. "He’d be in shock, but he’d be impressed. Back then I was a rebel. I would not have believed institutions like Tate were a place for someone like me."
He pauses. "Gratitude is key. We fled, we fled our country. I came close to losing my vision. So fear is not a factor. People have counted me out my whole career. But no obstacle is too great once I’ve set my intention to do something."
Award-winning journalist specializing in digital media and communications with over a decade of experience in Canadian newsrooms.