Users will soon have a fresh option that permits them to reduce the volume of AI-made videos appearing in their timelines. This move comes as the platform announced that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The update is being tested over the coming weeks before a widespread launch. This development coincides with a increase in AI content, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing video streams on another major platform primarily display AI-generated videos. A large amount of this material is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that many people enjoy content created using AI tools, from AI artwork to informative clips, and we aim to give people the power to increase or decrease of that, based on their own choices,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its app identified as artificially created. Overall, in excess of 100 mn pieces of content are added to the platform every day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Users will be capable of decrease or raise the level of artificial media they view by using the “manage topic” feature in the platform and choosing the AI content topic. Further subjects that can already be modified under the tool include news, fashion, aesthetics, and dance.
Platform Guidelines
TikTok’s rules require creators to identify lifelike AI-generated content, and it prohibits malicious AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the app will henceforth attach an “AI-made” watermark to content made using its built-in AI features, or detected by an cross-platform project for identifying artificial media. This action is intended to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
TikTok is also establishing a $2m awareness program for specialists and institutions to create educational content about using AI responsibly. This project will benefit non-profit groups dedicated to training computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, amid debate over intentions to lay off a large number of safety staff in the UK. TikTok is planning to cut 439 jobs in its user protection team in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it has to be seen by staff. The platform stated a notable drop in disturbing and violent content handled by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us operate efficiently.”
